Topics covered in the course include: typography, color, composition, branding, logo and information design. Over the course of 7-weeks an overview of the many tools and techniques available to convey an idea, communicate a message and influence an experience will be presented, discussed and applied.

The goal of this course is to provide students who are new to the principles of visual design with the practical knowledge, critical skills and confidence to effectively express their ideas in a visually pleasing and effective way. For example, with the new technologies and applications making their way into almost every phase of the economy and rooting themselves in our day to day lives, what can we learn from both the failures and successes? What are the impacts on our society? What is ubiquitous computing, embedded computing, physical computing? How is cyberspace merging with physical space? Class participation, group presentations, and a final paper are required. The course at once provides an overview of current developments in this emerging field, and asks students to consider many questions about the state of the art. By way of this process, all first year students, for the first and only time in their ITP experience, are together in one room at one time, and as a community, encounter, and respond to, the challenges posed by the invited guests.

Interactive media projects and approaches to the design of new media applications are presented weekly students are thus exposed to both commercial as well as mission-driven applications by the actual designers and creators of these innovative and experimental projects. This introductory class is designed to allow students to engage in a critical dialogue with leaders drawn from the artistic, non-profit and commercial sectors of the new media field, and to learn the value of collaborative projects by undertaking group presentations in response to issues raised by the guest speakers.

The Development & Alumni Relations Team.

Clive Davis Institute of Recorded Music.

Rita & Burton Goldberg Department of Dramatic Writing.

Maurice Kanbar Institute of Film & Television.

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